Why Every Local Business Can Benefit from a Brand Video (Yes, Even Yours)
When you think of brand videos, you might picture big brands with flashy budgets and film crews. But the truth is, a simple, well-made video can be one of the most powerful tools for any local business — and it doesn’t need to cost the earth.
At Digital Nova, I create video content that’s tailored to small businesses and independent brands — from cafes and salons to estate agents, makers, and service providers. Here's why brand videos work, what goes into them, and how they can help your business connect, convert, and grow.
1. People Trust What They Can See
A brand video builds instant trust. In under 60 seconds, you can show your product in action, introduce your team, share your story, and let people get a feel for your vibe — something no photo or written copy can do alone.
🎥 What this could look like:
A short video of your café's morning rush, a tour of your workspace, or you explaining why you started your business — warm, human, and real.
2. Video Stops the Scroll
People are bombarded with content. Video is proven to capture attention and drive action — especially on platforms like Instagram, TikTok, YouTube and even your own website. Whether you're running ads or just posting organically, video consistently outperforms static images.
🚀 Stat to know:
Viewers retain 95% of a message when they watch it in a video — compared to just 10% when reading it in text.
3. It Works for Every Industry
From local trades to luxury goods, service providers to retailers — video helps your audience see the value in what you do. It's not just about looking good, it’s about giving people a reason to believe in your business.
🛠 Examples of what we’ve made:
Aerial footage of construction projects
Studio shoots of handcrafted products
Day-in-the-life videos of local shops
Behind-the-scenes at creative agencies
Talking-head intros for solo founders
4. You Can Use It Everywhere
A well-made brand video isn’t a one-and-done. You can repurpose it across your homepage, landing pages, Instagram Reels, YouTube, email campaigns, ads — even in your email signature or proposals.
🧠 Pro tip:
We often edit several versions — one full-length video and 3–5 shorter clips. It keeps your content fresh and works harder for you.
5. You Don’t Need to Script or Stress
Not a natural in front of the camera? No problem. I’ll help you plan, storyboard, and feel comfortable on the day — or we can focus purely on product or location shots. Every video is tailored to your brand, your goals, and your comfort level.
Ready to Tell Your Story?
If you’ve been putting off video because you thought it was out of reach — now’s the time. You don’t need a viral hit. You just need something real, well-made, and clear.
Let’s make something that shows people why they should choose you.
🎬 Get in touch here or email info@digitalnovamarketing.co.uk to start your brand video project.